How to Get What You Want

Hey there, Prime-Ministers,
You know how many people like to run me down for trying to live by pre-historic principles? A shit-load. ‘The world’s moved on, man. You can’t actually go kill a woolly mammoth. It’s the 21st century.’
Dude, I know that.
What I’m about is learning from the past. Like, there’s this book you’ve probably heard of. How to Win Friends and Influence People. It came out in 1936. Yup. It’s ancient. But people still talk about it, because it’s the biz. Okay, so it’s nearly 300 pages long and I know you’re a slave to the man and haven’t got time to read it, so I’ll give you the bottom line – if you can get people to like you, they’ll do what you want them to.
Next problem – how do you get people to like you? It’s not that hard. You be nice. Smile. Use their names. Give compliments. Don’t insult, shame or embarrass them.
In other words, be a bit of a pussy.
Now, you know me and you know I’m no kitty-cat, but when I have to, I can suck up with the best of ’em. I’ll tell you something.
Right now, I’m sucking real hard in this new place. But that’s okay, because it’s going to get me where I need to be – right in the sweet spot where people are going to let down their defences, and let me in. And then I can really raise hell.

Peace out,
Ryan (AKA the Primal Guy)


PS No reason you can’t look hot while you sweat. Buy one ‘Primal. It’s Final’ t-shirt and get one free. This week only!

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